Privacy Policy

Last Updated: October 5, 2026

At Babycove, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, place an order, contact us, or otherwise use our services.

Babycove uses Shopify to operate our online store and provide ecommerce services.

1. Information We Collect

Depending on how you use our website, we may collect the following information:

Personal and Contact Information

Full name
Email address
Phone number
Billing address
Shipping address

Order Information

Products you purchase
Order number
Order date
Order value
Delivery information
Return and refund information

Payment Information

Payments are processed through secure third-party payment providers. We do not store your complete payment card information on our own systems.

Account Information

If you create an account, we may collect information such as your email address, account preferences, and login information.

Communications

If you contact us, we may collect the information you provide, including your name, email address, order information, and the content of your message.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages visited
Products viewed
Website interactions
Date and time of visits

We may collect this information through cookies and similar technologies.

2. How We Collect Information

We may collect personal information:

Directly from you when you place an order or contact us.
When you create an account.
Automatically when you browse our website.
Through cookies and similar technologies.
From payment, shipping, analytics, and technology service providers.
From other third parties where permitted by applicable law.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders.
Process payments.
Arrange shipping and delivery.
Send order confirmations and delivery updates.
Process returns, refunds, and exchanges.
Respond to customer service requests.
Provide and improve our website and services.
Maintain website security.
Detect and prevent fraud or unauthorised activity.
Understand how customers use our website.
Send marketing communications where permitted by law and where required consent has been obtained.
Comply with applicable legal and regulatory requirements.

4. Sharing Your Information

We may share your information with trusted service providers when necessary to operate our business and provide our services.

These may include:

Shopify
Payment processors
Shipping and delivery providers
Website and technology providers
Analytics providers
Customer support providers
Marketing and advertising providers, where permitted by law
Professional advisers and legal authorities where required

We do not sell your personal information for money.

5. Shopify

Our online store is powered by Shopify. Shopify provides the ecommerce platform and technology that allows us to operate our store, process transactions, and provide our services.

Information submitted through our website may be processed by Shopify and its service providers in accordance with applicable privacy laws.

6. Cookies

Our website uses cookies and similar technologies to help our website function properly and improve your shopping experience.

Cookies may be used to:

Remember your preferences.
Maintain your shopping cart.
Support checkout functionality.
Understand website traffic and usage.
Improve website performance.
Support advertising and marketing where permitted.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.

7. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

8. Children's Privacy

Babycove provides products for babies and children, but our website is intended for adults.

We do not knowingly collect personal information directly from children for the purpose of creating accounts or making purchases.

If you believe that a child has provided us with personal information, please contact us so we can review the matter and take appropriate action.

9. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

10. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may retain information when necessary to:

Fulfil orders.
Provide customer service.
Meet legal, accounting, or regulatory requirements.
Resolve disputes.
Prevent fraud.
Enforce our agreements.

When information is no longer required, we may securely delete or anonymise it where appropriate.

11. Your Privacy Rights

Depending on applicable UK data protection law and your circumstances, you may have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Request deletion of your personal information in certain circumstances.
Request restriction of processing in certain circumstances.
Object to certain types of processing.
Withdraw consent where we rely on consent.
Request a copy of your personal information where applicable.

To exercise your privacy rights, please contact us using the details below.

We may need to verify your identity before processing certain requests.

12. Marketing Communications

If you receive marketing emails from us, you can unsubscribe at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from marketing communications, we may still send you important service-related messages, such as order confirmations, shipping updates, or refund information.

13. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate measures required by applicable data protection laws to protect your information.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.

If you are in the United Kingdom, you may also have the right to contact the Information Commissioner's Office (ICO).

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date at the top of this policy.